• | To offer habitual opportunities for bite-sized chunks of activity
within the local environment to the widest range of the population possible,
including hard to reach groups. |
• | To provide a national and internationally recognised brand and format
that will help towards achieving the objectives laid out in the Government’s
Game Plan report* i.e. supporting a population shift in physical activity
via local promotion. |
• | To work with partners ensuring an evidence-based approach is maintained
with the continued evolution of the Urbanwalks brand. |
• | To get the nation active and become established as a market leader. |
* DCMS / Strategy Unit. Game Plan: a strategy for delivering Government’s sport and physical activity objectives (2002) The Stationary Office, London.